With the rapid advancement of AR technology, what challenges do you face as a creator in keeping up with the latest tools and trends, and how do you overcome them?
Honestly, I'm doing my best to keep up with it, and I'm learning to enjoy my own time as well to discover new things. In any case, it's exciting to witness its rapid development and the emerge of new possibilities.
How do you balance the artistic and technical aspects of creating AR filters and experiences?
On the artistic side, I try to put my feelings into my work, creating something that people or specific groups can relate to and enjoy using. I also aim to express myself as an artist and be satisfied with the results. On the technical side, I strive to learn, keep up with new tools available, and grow from my mistakes and people's feedback. Sometimes, taking time off from the computer, spending time with friends, or engaging in fun activities can help balance the creative process.
What role do you see augmented reality playing in the future of digital art, and how do you envision its integration into various industries beyond entertainment?
I believe AR will increasingly become a part of our lives, simplifying processes in education and enhancing daily life at home. It will undoubtedly play a significant role in society, creating limitless opportunities for work, play, expression, and education, for instance. On the other hand, it's also important to discuss the integration of technology into our lives, not only AR but also XR, AI, and other emerging media. While it can be exciting to see how these advancements make daily life easier, we must remain grounded and remember that nothing can replace real connections and interactions. Considering how these technologies will impact future generations, it's our responsibility to ensure a bright future for them.
Can you share a memorable experience or project in the AR space that had a profound impact on your work as a digital creator?
I am continually inspired by people who use my AR on social media. I could share several stories, but one instance stands out from when I first started on this journey. I created a viral filter called "Bozo", inspired by the previous Brazilian president. Thanks to the internet, we have the freedom to express ourselves and voice our opposition to misogyny, racism, homophobia, and xenophobia. "Bozo" was my contribution to the conversation against this particular president and the ideals he and his government represented. Millions of people saw the filter and were able to express their thoughts. This experience taught me how AR can impact people and help raise awareness for various voices. Of course, I also received many hateful messages from his supporters, but that's just part of the process.
What advice would you give to aspiring digital creators who want to explore the world of augmented reality and make their mark in the industry?
Don't overthink it; start exploring, be curious, and most importantly, have fun with it. You'll undoubtedly find people along the way who can connect with your art, ideas, or voice. The best way to make a mark is by using AR to express yourself. Trust your instincts.
As a visionary in the AR space, what are your predictions for the next big trends or breakthroughs in augmented reality technology?
As technology evolves, I believe the AR industry will persist in pushing the boundaries of what's possible and revolutionise the way we interact with the world around us. While I can't provide precise predictions, my hope is for a bright and promising future.
